CITIZEN

CITIZEN ECO-DRIVE WATCHES

The oil crisis in 1973 raised global awareness and interest around alternative sources of clean energy. CITIZEN responded to the challenge by starting to develop watches driven by a completely new energy source: light. And in 1976, we created the world’s first light-powered watch. The technology was named Eco-Drive. Eco-Drive converts any kind of light into energy to power a watch, storing the surplus on a power cell. On a full charge, an Eco-Drive watch runs for months even in darkness with no need for regular battery replacement.You can go about your everyday life confident that your watch will never stop.
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